Pernambucanas enters into telephony and launches its own operator

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After Larissa Manoela, it was the turn of the Pernambuco announce the market entry of mobile phone. The retailer announced this Tuesday, 8, that it will have its own telecommunications operator, with the sale of the “Chip Pernambucanas” in the chain’s 400 stores throughout Brazil.

The business model is of the white-label, known in the telephone market as MVNO (Mobile Virtual Network Operator), where a company buys telephony services — minutes, data packages — from an established wholesale carrier and resells them to consumers at attractive prices and other types of advantage, often exploiting service, in an underserved market sector.