After Larissa Manoela, it was the turn of the Pernambuco announce the market entry of mobile phone. The retailer announced this Tuesday, 8, that it will have its own telecommunications operator, with the sale of the “Chip Pernambucanas” in the chain’s 400 stores throughout Brazil.
The business model is of the white-label, known in the telephone market as MVNO (Mobile Virtual Network Operator), where a company buys telephony services — minutes, data packages — from an established wholesale carrier and resells them to consumers at attractive prices and other types of advantage, often exploiting service, in an underserved market sector.
According to the retailer, which claims to be the first to explore this market in the country, the partnership will be made with Surf Telecom. “We are a relationship company and the customer is always at the center of our innovations. Our commitment is to offer them, in one place, a wide variety of products and services that connect to what they need and want,” said Sergio Borriello, CEO of Pernambucanas, in a note.
According to the company, the chips will be suitable for any cell phone model and can be purchased in stores for 40 reais, with the customer earning a recharge of the same value at the time of purchase. There are no postpaid plans and additional recharges must be made by consumers, through the network’s website or in one of the stores.
Pernambucanas offers, together with the chip, unlimited data for WhatsApp, unlimited calls throughout Brazil and a 1GB bonus for the recurrence of credits placed on the line. There are also no fidelity, fines or internet cuts, just speed reduction.
Although it has recently gained scope with Larissa Manuela and Pernambucanas, the MVNO telephony model is not new and has already been adopted by different companies in Brazil, from Corinthians, which had an operator that was even presented on team shirts and even the Correios, which ventured into telephony communication.