‘Pix messenger’ and WhatsApp Pay are society’s demand, says Campos Neto


The case went viral on social media and on the news at the turn of the year: a woman used the message field of the Pix to try to get back together with her ex-boyfriend. The initiative was treated as a joke by people at the time, but, for the president of the central bank, Roberto Campos Neto, is a “clear example” that society demands the union of social networks with means of payment and financial services.

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“Society used a payment system as a messenger. This shows that society has this intrinsic demand to mix social media with payments and finances,” Campos Neto said on Tuesday, 30, in a live hosted by the Daycoval bank.

“It is a more important wedding that I see and that I think some people are not paying attention to,” he said.

In the same panel, the president of the Central Bank anticipated that the use of WhatsApp to make payments, it would soon be approved by the regulatory authority, which happened in the late afternoon. And he explained the vision he has for the means of payment of the future (or the present), as a union of purposes for users.

“I call it the gold rush. It’s basically bringing together three major strands: the content strand, the messaging strand and the payments strand,” said Campos Neto.

“It is possible to have content, messaging and payments, and we will have WhatsApp, which will soon be approved in Brazil to make payments; in India, Google doing the same thing, and there are several other systems trying to do the same thing.”

“Why is this important? Because in a world of producing data, saving data and analyzing data, what the marriage of finance and social media does is – thinking of a vertical process – allowing you to advertise a product, sell the product, pay for the product and, through algorithms and artificial intelligence, know what the customer thought of your product. “

More data than any bank today

“The amount of data that can be produced in this process is unmatched by anything that any bank has today,” compared the BC president, who said he was a scholar on the subject a few years ago.

“It’s the marriage I see happening, from finance to social media. And regulators need to understand how to cope and how to regulate and what it means for society in terms of pricing and competition.”