In the same week that LG announced its exit from the smartphones, the South Korean competitor Samsung increased the bet on the segment, which dominated locally and globally in the year 2020. The devices arrive on the market this week with 5G, a screen with a high image update rate and a partnership with Snapchat that takes the application filters into the camera cell phones.
In the price range between 2 thousand and 4 thousand reais, Galaxy A held 69% of the Brazilian smartphone market in 2021, according to data from consultancy GFK.
In total, there are four new smartphones: Galaxy A32, Galaxy A 52 5G, Galaxy A2 and Galaxy A72.
The A32 arrives with a 6.4-inch Full HD screen, MediaTek Helio G80 processor, 4 GB of RAM, 128 GB of storage and a 5,000 mAh battery that lasts a day of moderate use. The rear camera is quadruple, with a depth sensor of 5 megapixels (MP), main of 64 MP, macro of 5 MP and ultrawide of 8 MP. Respectively, the last two cameras are for taking pictures of very close objects, between 3 and 5 cm, and for capturing wide pictures, up to 120 degrees. The front camera is 20 MP. The suggested price of the device is 2,399 reais, but there is a launch promotion that lowers the price to 1,999 reais until May 9, when Mother’s Day is celebrated.
The Galaxy A52 5G, A52 and A72 models have 6.5-inch screens, but only the A52 5G has 120 Hz. The rest have a 90 Hz screen. The measurement refers to the screen image refresh rate, which allows view action scenes, games or day-to-day activities on your phone with a smoother image transition.
The product screens have 800 nits, about 30% more compared to the previous generation that had 600 nits. Why does it matter? The brighter the screen, the easier it will be to see the screen in sunlight, making it easier to use the device outside the home. The three models also have IP67 certification to allow the devices to be immersed in fresh water for up to 30 minutes at a depth of one meter. The three devices feature Qualcomm 700 line processors, 6 GB of RAM and quad cameras. The devices have filters from the Snapchat application integrated with the camera software, that is, just open the camera to use some of the fun effects of the app.
The Galaxy A52 arrives with a suggested price of 3299 reais, while the 5G model costs 3499 reais and the A72 will cost 3799 reais.
In the price range they arrive, Samsung’s new devices rival the Moto G100 and Moto G 5G, both from Motorola, as well as the Realme 7 5G. Apple does not have smartphones from its newest line in this price category in Brazil. According to the consultancy IDC, Samsung closed the year with 50% of the Brazilian cellphone market, with a wide advantage over Motorola, which had a 25% share.
The new models of Galaxy A phones will arrive to increase the market share of the South Korean in the world, which fell in the fourth quarter of 2020, reaching 16% compared to 21% of the Apple, according to data from Counterpoint Research consultancy.
Between October and December last year, challenges posed by the covid-19 pandemic led Samsung to reduce the number of products sold at retail, from 70 million in the fourth quarter of 2019 to 62 million.
The general context of the smartphone market is one of recovery after the pandemic hit, which led to a global slowdown in the sector. In the last quarter, the growth was 8%, reaching 395 million units sold.
Brazil, which is among the largest markets for Samsung in the world, has received three new companies in the cell phone segment since 2019: Chinese Xiaomi and Realme and Finnish Nokia (through HMD Global).
In the scenario of greater competition not only in Brazil, but in the world, Samsung has been betting on new camera features, such as optical zoom (which allows image approximation without loss of quality) and screens with a high image update rate (aiming at offering a more fluid visual experience for quick game scenes or action videos). These features were initially presented by the company on the high-end devices Note 20 Ultra and S21 Ultra. Historically, the company has brought resources from its most sophisticated handsets to the most affordable, after months or years – which gives clues as to what we can expect for 2021 launches.