Twitter breaks 2014 record and earns US$ 1.19 billion in revenue


This Thursday, 22, the Twitter it released its second-quarter results and did not disappoint its shareholders.

The company showed high growth, both in revenue and in the number of daily users, and credits the “growing demand for advertising” in its letter to shareholders.

In total, the company had revenues of 1.19 billion dollars, a 74% increase compared to 2020, whose turnover was $686 million. Analysts expected an increase of approximately 50%.

In terms of users, Twitter makes a different calculation: since July 2020, the company only considers accounts that receive ads via the feed (“daily active and monetizable users” or mDAU), something that is not possible for users who use the TweetDeck platform or others.

In this case, mDAU had an increase of 11% compared to the previous quarter, going from 139 million to 206 million active users.

In a letter to shareholders, Twitter claims that “product improvements, strong sales execution and a broad increase in advertiser demand” contributed to the 87% growth in advertising revenue. The company earned $1.05 billion from advertising this quarter.