This Thursday, 22, the Twitter it released its second-quarter results and did not disappoint its shareholders.
The company showed high growth, both in revenue and in the number of daily users, and credits the “growing demand for advertising” in its letter to shareholders.
In total, the company had revenues of 1.19 billion dollars, a 74% increase compared to 2020, whose turnover was $686 million. Analysts expected an increase of approximately 50%.
In this case, mDAU had an increase of 11% compared to the previous quarter, going from 139 million to 206 million active users.
In a letter to shareholders, Twitter claims that “product improvements, strong sales execution and a broad increase in advertiser demand” contributed to the 87% growth in advertising revenue. The company earned $1.05 billion from advertising this quarter.
In recent months, Twitter has focused on platform monetization through subscriptions. The changes have not yet been implemented, but generate expectations for the next quarters of 2021.
The first new feature is the tool called “Super Follow”, which will allow content creators to monetize their audiences. The purchase of news startup Scroll, which allows users to subscribe to and read news from portals without ads, and the newsletter platform Revue, which offers newsletter subscriptions, also promises new things for the future of the social network.
In early August, Jack Dorsey’s company will shut down the Fleets tool, Twitter Stories, after lack of popularity among users.