Why Instagram and WhatsApp is down for business


In recent years, the Facebook, also owner of Instagram e WhatsApp, has sold itself less as a social network and increasingly as a service channel.

In the announcements of the last F8, the platform’s developer conference this year, this was evident. Unlike other presentations, where Mark Zuckerberg talked about augmented reality or privacy, in 2021 the conversation was much more focused on other companies than on social network users.

The CEO presented communication and service via message solutions that allow other companies to segment, analyze and deal with their customers through social networks or WhatsApp.