Without cell phones, LG increases bet on notebooks in Brazil


Officially out of the cell phone business since April, now the South Korean LG increases its stake in the notebooks, who lives a good phase due to the increase in the time of people inside the house, either studying or working during the pandemic of covid-19. The new devices have screen sizes from 14 to 17 inches and are part of the LG Gram line, which has the differentials of lightness and certification of military resistance.

There are two new product families that will reach the Brazilian market through the hands of LG: the Black Edition, with screens of 16 and 17 inches, and Titanium, with screens of 14, 15 and 17 inches.

In the Black Edition line, laptops have screens with a resolution of 2560 × 1600 pixels (above the Full HD standard), 11th generation Intel Core i7 processors, 16 GB of RAm and 256 or 512 GB SSD memory. The battery of the 17-inch model has an estimated autonomy of up to 22 hours of use, while the 16-inch version has a battery life of up to 17 hours of use, according to LG.

The products in the Titanium line have a more modest configuration. The Intel Core i5 processor is 10th generation, the RAM is 8 GB and the memory is 256 GB. In the 14-inch version, the laptop weighs less than 1 kg (999 g). To achieve this weight, the manufacturer adopted materials such as magnesium and nanocarbon, but did not give up the resistance. The products are MIL-STD-810G military certified to attest their resistance to daily use. The certification was created by the armed forces of the United States and highlights the robustness of the equipment in different situations, such as temperature variations, falls or differences in atmospheric pressure.

Check out the prices of new LG notebooks below:

  • LG Gram Black Edition 17″: R$ 14.499
  • LG Gram Black Edition 16″: R$ 12.999
  • LG Gram Titanium 17″: R$ 9.999
  • LG Gram Titanium 15″: R$ 8.899
  • LG Gram Titanium 14″ : R$ 7.799

The computer segment in the world registered 302 million units sold in 2020, a 13% growth compared to 2019, according to data from the consultancy IDC. The level of sales above 300 million a year has not been registered since 2014, but the need to adapt to the home office and home study during the pandemic of the new coronavirus brought the need to purchase new equipment in this category. With this, LG adopts a new strategy in the consumer market by increasing its presence in the notebook segment in the absence of smartphones.

The surge in the laptop sector is taken advantage of in 2021 by several brands, such as Samsung, which recently launched the Galaxy Book S, Positivo, Multilaser, Lenovo and Dell. Globally, the companies with the highest notebook sales figures are Lenovo, HP and Dell.

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