publicity

In search of diversity, Globo hires a black director to create content

In the quest to have more diversity in its productions and management positions, Globo announced this Monday (4) the hiring of executive Samantha Almeida for the Content Creation directorate at Estúdios Globo. She will be the first black...

Google plans its open TV; Globo, SBT, Record and Band should unite

Soon, Google is expected to make its streaming device, Chromecast, more attractive for those who don't want cable TV at home. The company has plans to add free channels to its Android-based smart platform that powers the Chromecast,...

End of the Vivi Guedes era? Digitally inserted advertising enters the TV radar

With the support of technology, a scene in which Antoninho (Roberto Bonfim) drinks a beer in the telenovela Império became an advertising action for Itaipava – something that had not happened in the original showing of the telenovela at...

Bad news for TV: Magalu now sells advertising and wants to be a media giant

Last week, Magazine Luiza launched the beta version of Magalu Ads. The company, one of the biggest buyers of commercials in Brazil and one of Globo's biggest advertisers, will now also sell advertising.The announcement was already expected by...

First phase of Globo’s reorganization comes to an end without much to celebrate

A few days ago, Valor Econômico newspaper published an article about the end of the first phase of Grupo Globo's reorganization project. Executive President Jorge Nóbrega was the company's spokesperson and reinforced that the plan to become a...

Hungry for money, Globo is studying profiting even from tweets about the BBB

After completing the first stage to become a "media tech" company, with the union of content production with technology, Globo is studying new ways to make money in the digital environment. Soon, the company should announce projects to...

Huck repeats Faustão’s commercial success and takes new brands to Sunday

Scheduled to debut on September 5th, the new Domingão with presenter Luciano Huck, which will come out of Saturdays after 21 years, already manages to repeat the commercial success of Fausto Silva. At least three major brands have...

Google and YouTube results show health of post-pandemic digital market

As the pandemic starts to subside around the world with the acceleration of vaccination, it becomes increasingly evident how the big techs came out of the crisis even more powerful.This week Google announced its second quarter results. And...

Eliana leaves SBT program to eat feijoada with Faro in historic action

This Sunday (4), Eliana will leave the studio of her show on SBT to appear on the stage of his biggest rival in the Sunday audience war: Rodrigo Faro. In a historic and unprecedented commercial action, the host...

Globo puts cast stars to sell products on Black Friday

A Globo developed an exclusive commercial plan for Black Friday, which takes place in November, and presented to the advertising market a study with consumers about the date. This week, the company released ad packages that range from...
- Advertisement -spot_img

Latest News

Zamalek begins defending its title with a clean victory over Enppi (video)

The Egyptian Zamalek team achieved a clean victory with two goals without a match against its rival, Enppi. ...
- Advertisement -spot_img