Friday, April 23, 2021

BBB 21, World Cup and Neymar’s participation in both

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Although it is known for its soap operas, Brazil remains faithful to the ‘reality show’ Big Brother, which in its 21st edition continues to attract millions of viewers, including the star Neymar. Almost daily, the Paris Saint-Germain star shares with his followers on Twitter his impressions of the participants of “BBB” (Big Brother Brasil).

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In the first 60 days of the program, BBB21 had an average daily reach of 39.9 million people, registering an average of 27 audience points and 50% participation, breaking the audience record of the previous seven editions and exceeding BBB20 by 17% (+ 4 points) in relation to the same period of the previous season.

The impressive numbers make its broadcaster, TV Globo, rub their hands with the good deal: the 21st edition will be the longest in history, with a hundred days of the program and, above all, the most profitable.

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