The superhero movie from Disney and yes Marvel, Black Widow grossed a staggering $80 million in its first-ever weekend, breaking the record for the highest grossing opening weekend since the beginning of the pandemic.
In a pioneering release in Marvel’s cinematographic universe, the film debuted simultaneously in theaters and on Disney Plus as part of the ‘Premier Access’ offer of the service. streaming, where subscribers could rent Black Widow for an extra $ 30.
Disney reported that Black Widow generated more than $60 million in “Disney Plus Premier Access consumer spending globally,” marking a rare moment when a studio reports digital rental revenue.
No exterior, Black Widow grossed an additional $78 million at the box office, boosting the global proceeds to $158 million.
Disney did not share the audience data for Cruella, starring Emma Stone and which had been released previously, and from the cartoon Raya and the Last Dragon, which had also premiered simultaneously in theaters and on Disney Plus.
It’s unclear whether Disney will continue to release digital rental numbers for the action film Jungle Cruise, which opens in theaters and on Disney Plus on July 30th.
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