Sunday, April 18, 2021

Forget sneakers and clothes, Vans’ new fashion is artists

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Artists are the focus of Vans’ new campaign “These projects are an invitation to creativity”. In honor of those who make art happen, through drawings, sculptures, video clips, customized shoes, digital animations, the North American brand decided to celebrate creativity and honor the talents behind each work.

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Be it the colorful paintings by Rewina Beshue, from San Francisco, exploring themes of time, space and reality, the vibrantly colored pillows by Annabell Lee that show off her bold personality, the process of Los Angeles photographer Anthony Acosta to build her darkroom or the creative and symmetric joinery of the Start From Zero collective in Hong Kong. The campaign’s resources were directed to artists to bring their ideas to life in the various forms that art can take.

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