Homemade dark kitchen: Apptite app connects chefs to customers and grows in pandemic


During a dinner with friends, with dishes ordered through a delivery application, Guilherme Parente and kitchen chef Fernanda Kanitz commented on the idea of ​​an application in which chefs could offer their dishes made at home. The dinner conversation didn’t last until dessert. In six months, Parente designed the startup project and launched, in 2016, Apptite, an application similar to the conversation with Kanitz. “We want to solve the food problem on a daily basis, from a dish made wonderful at lunch to a more sophisticated dinner during the week”, comments the CEO.

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In the last five years, the marketplace present only in São Paulo has already had more than 6 thousand chefs registered on the platform. Today there are 900 active cooks, called authorial chefs, who cook more than one hundred thousand dishes inside their homes per month. Calls from dark kitchens (kitchens dedicated only to preparing meals for delivery), this sales model was already growing even before the pandemic. For Euromonitor, the market could be worth up to $ 1 trillion worldwide by 2030.

The growth of dark kitchens and delivery meal orders also impacted amateur cooks, who decided to venture between the pans to earn extra income. Thus, last year the application doubled its turnover and grew 130% in sales of dishes.