Thursday, February 25, 2021

IPL 2021: Rs 15 lakh for a 10 second ad!

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Mumbai: There is no doubt that the Cash Rich League IPL is raining down cash on all its partners except the BCCI. Broadcasters along with the BCCI are making huge profits through this league. The IPL craze is growing every season. Although last season was held without an audience in the UAE due to Kovid, the popularity did not decline at all. According to the Star Sports Channel, the number of viewers watching the IPL in the 2020 season has increased by 23 per cent, including 400 crore viewing minutes, compared to the 2019 season. Of these, 24 per cent are women and 20 per cent are children. That means IPL will entertain Intillipadini. Bark India said the number of viewers as well as advertisements increased by 4 per cent. With the IPL 13th season being a blockbuster, it seems that the broadcaster Disney star wants to cash in on this craze in the 14th season of the IPL. Part of this is the information that the IPL will increase the advertising rates during the broadcast.

According to the leading national sports website, broadcaster Disney Star India is set to increase advertising prices by 25 to 30 per cent for the 14th season of the IPL, which starts on the second week of April. The companies will have to pay up to Rs 15 lakh for an ad that airs for 10 seconds during the IPL. Last season, the price was Rs 12 lakh. ‘Star ownership, so far, has only been negotiated with junior level employees of ad agencies. The BCCI will hold official talks on raising the ad rates after announcing the full schedule, a company official said.

Last season, co-presenting sponsors including Star India, Association sponsors Dream 11, PhonePay, Baijus, VI, Amazon, Mondels, ITC Foods, Polycab, Diageo, P&G, Coca-Cola, Hero, Facebook, KP Group, Daily Hunt, Daily Hunt, , Contracted with 117 Advertising Companies, including AMFI.

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IPL 2021: Rs 15 lakh for a 10 second ad!