Lean and noisy, they disrupt mature sectors of the economy, such as Banks, who now join them as partners, service providers or agents of provocation of new business models. not infrequently, of high tech. Icons of the new economy, it seems that the startups they were born yesterday, but they are out of adolescence and arouse the interest of investors, as well as buyers and sellers of ideas and products. But how to find these effervescent companies, almost always represented by three partners – a way to overcome clashes and draws in decision-making?
It was thinking about the lack of information and the growing demand of large companies that want to interact with startups that João Ventura idealized the Sling Hub. After a year of data collection and organization, Sling was created at the end of 2018 and the platform was opened in 2019. in two years, Sling has established itself as a reference for information about startups in the Brazil and no Mexico and now expands its business to five more countries: Chile, Colombia, Argentina, Peru and Uruguay.
The platform now covers 98% of the startup ecosystem in Latin America and you’ve done your homework: launch the LATAM Sling Hub Report with information from 24,409 startups and 656 investors. There are more than 2.2 million data from seven Latin American countries.
The report informs that the region already has 34 unicorns. In less than five years, Latin American startups have received more than US$36 billion – the 10 largest rounds raised $14.1 billion. Just this year, investments reached $13 billion. Altogether, there were 5,175 investment rounds, most of them focused on smaller volumes: 48% of the rounds raised values up to US$ 1 million dollars, and 52% were initial rounds.
Sling Hub data indicate that the Argentine protagonism was surpassed in 2018, when in a single year Brazil produced its first unicorns (Ifood, 99, PaySeguro, Nubank, Education Arch e Ascenty). In 2020, the country received more than 60% of investments dedicated to Latin America, and today concentrates 77% of startups and 60% of unicorns.
The Sling Hub LATAM report reveals that 10% of Latin American startups are fintechs. As Edtechs correspond to 6% and the Health Techs by another 6%. “Focusing on unicorn investors, the survey informs that 8 of the 15 largest are Americans, but the Japanese group SoftBank is leader in the ranking – it has already invested in 13 of the 34 unicorns in Latin America”, informs João Ventura, CEO of Sling Hub.
The survey also points out that Brazil is the most active country in Fusions and acquisitions of startups: 83% of companies acquired in Latin America are Brazilian. “The number of acquisitions will possibly hit its record in 2021. There were 200 startups acquired in 2020, however, until August of this year, 195 Latin American startups have already gone through this process. Magalu, currently the largest buyer of startups in the region, has already bought 25 companies – information that only reinforces the importance of Magalu in the Brazilian ecosystem”, assesses the executive.
Hunter as a Service
In an interview with EXAME IN, João Ventura explains that Sling is a platform – a data intelligence tool – that captures and provides information about startups, funds from venture capital, accelerators and incubators, where users conduct market research.
The Sling Hub, which received at the first round of investments R$ 1.5 million at the beginning of this year, valued at R$ 8.5 million, intends to make a new contribution in 2022 and has 7,300 registered users on the platform who work in mergers and acquisitions of large companies, innovation, startup founders and investors .
Forged in the ups and downs of assets in the financial market, where he worked for a decade, Ventura took on his entrepreneurial bent by becoming angel investor, commanded the Topsail Angels and, for two years, he has owned his own startup.
“My first investment was the Fifth floor, which worked and continues to work very well. I invested in 14 startups, mostly Brazilian, two in the United States and one in Canada. Not everything worked out. I invested in companies that went bankrupt and lost 100% of the money”, confesses Ventura, who lived both extremes in investments – making and losing money.
His career helped Ventura to envision the business that is now a reference for startups. “From my experience in financial market understand the need for information. And I saw an opportunity to undertake with the creation of the platform about startups. We started with collecting data from Brazilian startups and, when we had 90% of the information from Brazil, we decided to move to Mexico. And we specialize in startup data from Latin America. We do not intend to go beyond Latin America”, says the executive.
To accelerate the use of 2.2 million data available on Latin startups, Sling is releasing a new feature, the Hunter as a Service (HaaS) to allow the match perfect between users and startups faster and more efficiently. Ventura explains that the HaaS it works as an advanced query on the platform, combining technology and human assessment to deliver, in three business days, a complete report with up to 30 startups that fit the desired profile.
The CEO of Sling Hub explains that the great differential of HaaS is that the user can include more specific criteria, he no need to limit yourself to filters existing on the platform, but can simply describe your need or problem and the basic requirements that the startup needs to be able to contribute to the solution of the demand.
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