Friday, April 23, 2021

Rains, cool Danish brand of waterproof jackets, arrives in Brazil

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Some brands are able to reinvent a category. It is the case of danish Rains. Founded in 2012, that is, less than ten years ago, the fashion brand managed to give a new meaning to a very functional piece in the wardrobe, but usually dull, the raincoat.

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With the minimalist design typical of Scandinavians and the use of top quality synthetic materials, Rains waterproof jackets went from need to desire. The problem, especially in these times of isolation, is access to the product. It was necessary to travel to Europe or the United States to acquire a piece of the brand.

Rains Jacket Rains jacket: reinvention of the raincoat category

Rains jacket: reinvention of the raincoat category (Rains / Divulgation)

Yet. THE Casual EXAME anticipates here the arrival of the brand in Brazil, at first as a limited edition. Starting on April 6, some imported Rains parts will go on sale at Foxton, from Soma Group, in physical stores (in cities that allow stores to open at this moment when traffic is restricted) and on the website.

The highlight is the unisex raincoats and backpacks. The model Jackets Rains, in black or beige, has an urban and technological footprint. It is inspired by classic rain clothes, but with a bolder design and a matte and smooth finish. It has water resistance, adjustable hood with cap function and storm shield. The price is 1,139 reais.

Among the backpacks, the Backpack model, in beige, has a classic style, multipurpose spaces for laptops, hidden pockets and magnetic closures. The straps are adjustable. It is a good wildcard to get from the most informal environment to the office – again, when the work environments are open to work. It costs 1,139 reais.

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