Rare wines e-commerce for collectors debut in Brazil


It is not just the harvest, the geographical position or the fermentation time that determines the price of a wine. Some labels are so exclusive that even the biggest lovers of drink find it difficult to find. Thinking about this scenario, the e-commerce Brazilian Winetrader is launching a model here in Brazil that is already known abroad: marketplaces where collectors can sell and buy the most distinctive bottles.

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Inspired by American flags, Winetrader was born with the objective of being the first consolidated Brazilian platform to unite buyers and sellers of premium and rare wines. The marketplace was founded by collectors Paulo de Oliveira, Anderson Lellis and Breno Arruda. All labels sold on e-commerce are screened by the trio and the brand’s curators, in order to guarantee the most select bottles.