Thursday, April 15, 2021

Startups Méliuz and Enjoei surprise the result and increase more than 10%

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The two newcomers to digital life at B3, Melius e Nauseated, they did well in the trading session on Monday, the 5th. The reason could not be better. Both released strong data in the operating previews for the first quarter of 2021. Méliuz’s shares rose almost 10% and Enjoei’s, almost 12%.

As the restriction on circulation only became stronger in the last month, the message is the one that investors most wanted to hear: that the digital businesses of these two companies do not depend on the pandemic and the lockdown to grow. It may seem obvious to many, given the size of the market to explore, but investors were happy to see it to believe it.

The two were the first startups to list shares on the stock market at the end of 2020, inaugurating a moment and status in the Brazilian capital market. First came Méliuz, an audience aggregating company for electronic commerce through incentives and services such as cashback. A few days later, Enjoei arrived, a market place focused on fashion and lifestyle formed by individuals.

Both would also pass test number 1 of Softbank, the giant technology investor: 100% growth or more in the main indicators to decide whether the business is worth the investment.

At Enjoei, the total handled within the platform (GMV) grew 102% in the annual comparison, to R $ 172 million in the first quarter of this year. The conquest of new sellers within the platform increased by 118%, with an increase of 225 thousand users. The addition of buyers increased 107% and 202 thousand new CPFs were seen shopping on the platform created by the couple Ana Luiza McLaren and Tiê Lima.

The company also showed that it has been looking for new growth fronts, placing its market-place within other market-places, for example. In yesterday’s trading session, the company’s market value went from R $ 2.08 billion to R $ 2.35 billion.

Méliuz showed a strong expansion of new fans of its platform and services. Audience is a vital issue in e-commerce. The company’s customers, large retail chains and even product manufacturers themselves who want to experience direct selling, see customer pockets as gold. For no other reason that the founder and president of the company Israel Salmen usually translates Méliuz in a fun way: “we sell the pickaxe for the gold rush”. Once on the platform, retailers need to do their part to be interesting in their offerings to convert into sales.

The total number of active users on the platform increased by 238% in the annual comparison, to 7.1 million during the first quarter. The gold reserve has therefore grown. GMV was up 59% and totaled R $ 2.9 billion in the first three months of the year.

In absolute terms, the speed of growth has doubled compared to the variation between quarters last year. In 2020, every three months, the movement increased R $ 200 million compared to the previous quarter and, at the beginning of the year, this increase was R $ 400 million.

The base of the Méliuz card, in partnership with Banco PAN, totaled 4.5 million, with 1.4 million requests – 19 times more than in the first quarter of 2020.

Happy investor, bullish stock. During yesterday’s trading session, the value of Méliuz on the stock exchange went from R $ 3.2 billion to R $ 3.5 billion.

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