After more than 100 days at the helm of Big Brother Brasil 21, Thiago Leifert is already working on a new project – outside of Globo, inclusive. From this Wednesday (19), the presenter will also assume the post of poster boy for the Pfizer coronavirus vaccine, which recently started to be applied in Brazil.
According to columnist Mônica Bergamo, from Folha de S. Paulo, the campaign to which Leifert will lend his image will seek to encourage the use of masks, social distance and should emphasize the importance of immunizing with the two doses of the vaccine. With the motto “vaccine: take to resume”, communications reinforced that vaccine is the only way to resume life as it was before.
In a recent interview with Conversa with Bial, Leifert stated that two of the most challenging moments for him at the head of the BBB were related to the pandemic, when he needed to “break the game” to explain external situations to the participants: first in 2020, for tell about the arrival of the pandemic in Brazil and then, this year, to tell you that vaccination in Brazil had started.
Pfizer also said that the entire fee paid to Leifert for the work was donated by the presenter to the Albert Einsten Hospital.