Italy has always been known for its silk production, and Genoa, Venice and Florence have dominated the Western textile market for centuries. And as of today (25), Salvatore Ferragamo pays homage to the noble fabric through the Silk exhibition.
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The exhibition aims to illustrate, through the House, the long creative process behind silk prints, in particular handkerchiefs, which unite creative intuition and high-level industrial craftsmanship. The show is like a huge mood board which reconstructs the creative and cultural path of silk prints, with references to nature and animals that populate jungles and savannas.
While the name Ferragamo was synonymous with women’s shoes until 1950, the brand’s founder, Salvatore, dreamed of turning his internationally renowned brand into a fashion brand that would dress women from head to toe. With the help of illustrators and artists, in the late 1950s, Salvatore began to produce the first silk scarves. His favorite subjects were art and the stunning monuments of Italian cities. However, it was from the 1970s that this dream came true thanks to one of her daughters, Fulvia, who launched the continuous production of silk accessories.
With its exhibitions, the Museo Salvatore Ferragamo intends to promote the dialogue between art and fashion involving contemporary artists. The exhibition begins with an installation by the two Chinese artists, Sun Yuan & Peng Yu, under the title “Were creatures born celestial?”, Which invites conversation about the Silk Road as a place for meetings and exchanges between East and West.
You do not need to be in Florence to visit the exhibition, as there will be virtual tours available in Italian and English. The online visit also offers visitors to discover the exhibition from the entrance to the Palazzo Spini Feroni, a palace that was also the theme printed on the first scarf made by House, even before Ferragamo decided to create and produce them in series. Soon, a documentary about the exhibition will be released, with interviews with the curator and other protagonists.