General manager of the Bulgari watch division, an Italian brand that needs no introduction, Antoine Pin cannot be labeled as immodest. “The difference between these watches and the works of Leonardo da Vinci is that we finished the job,” he said, pointing to the new launches at the maison.
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Through a video call from which the EXAM participated with two more press vehicles, he presented the brand news for 2021 directly from her design studio in Rome (the conversation took place last Wednesday (27), during LVMH Watch Week; Bernard Arnault’s luxury conglomerate is owner of the Italian house).
Pin exaggerates? Judging by the ingenuity, the frisson and the prices that surround Bulgari watches, it is necessary to agree with him (and, yes, the Renaissance genius left many projects in half). “Our launches are synonymous with Italian genius”, amended the general manager.
He revealed that, due to the pandemic, the number of launches planned for 2021 has been reduced. “When business returns to normal, we will launch more pieces a year”, he promised. “But there are still some products to be launched soon.”
New models of the lines were presented LVCET, to the serpent, Diva’s Dream out of the eight (prices on request). “With fewer launches we can explain better what each one of them is inspired by”, he added, adding that sales are an important thermometer for his department, focused on creation. “In the end, they are the ones who attest to whether or not our watches are desired.”
The Octo line, sporting and masculine, gained three new representatives, which confirm the rise of monochromatic and “skeleton watches”, those that proudly display their gears. They are an Octo Finissimo Chronograph GMT Titanium with a new dial and rubber strap, the Octo Finissimo S Chronograph GMT and an Octo Finissimo S with a new monochrome proposal (the latter, stainless steel, has a 40 mm case in satin steel with a new monochrome silver dial and vertical brushed finish).
Another novelty is called Octo Roma Carillon Tourbillon. This gained a new hand-wound caliber made up of 432 components. The box was designed to maximize the spread of sound and provided for the installation of three hammers, which can be heard even if there are no amplifiers – thanks to the intricate acoustic design. The hollow bottom has a titanium grid that protects the resonance zone.
From the famous Serpenti Spiga collection, Bulgari presented three new representatives. One has a 35 mm case and bezel in 18K rose gold, same material as the bracelet, set with diamonds; another, with the same predicates, but with an extra turn on the wrist, stands out for its black lacquered dial; the third, whose bezel is 18K white gold, the same material as the bracelet, holds 205 diamonds.
The striking Diva´s Dream line won the Peacock Dischi, Peacock Diamonds and Peacock Tourbillon Lumière. 18K pink gold inserts, brilliant cut diamonds and sapphires and dials made with natural peacock feathers and the marquetry technique sum up the launches well.
Finally, the Lvcea collection, which inhabits the gray area that separates watches from jewelery, gained five more members. Intarsio 103367, to describe just one of them, has a 28 mm round steel case and a steel crown set with a diamond and rubella. The dial, in gray mother of pearl with marquetry, has 12 diamonds on the hour indicators. And the leather bracelet has steel inserts set with diamonds. If you had ventured into luxury watchmaking Da Vinci, would you have done it differently?