With virtual parade, Fabiana Milazzo launches project to fight hunger


Joining fashion and social responsibility, stylist Fabiana Milazzo will launch next Tuesday (1), her new collection, Frutos da Terra. However, in addition to the pieces, during the virtual parade presented through YouTube and Instagram of the maarca, the stylist from Minas Gerais invites the public to a project to fight hunger. The Frutos da Terra campaign aims to alleviate hunger in the pandemic by donating basic food baskets in partnership with institutions. In conversation with Casual, Milazzo comments on the project and the collection.

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Present in SPFW editions, for the first time, Milazzo’s parade will be open to the public. With the presentation of the model Fernanda Motta, and a show by Luiza Possi, the parade aims to collect donations of basic food baskets for families in São Paulo and Uberlândia. “It is time to understand the importance of looking at the next, we are all connected and we need each other,” he says. Donations can now be made through a QR code on the brand’s website (www.fabianamilazzo.com), and also during the collection’s transmission.

The project is one more among others already developed by Milazzo. Among the initiatives are Women of Income, which professionally trains and inserts women in situations of social vulnerability in the fashion market, and Renovarte, a project that avoids excessive waste disposal with the reuse of fabrics. Check out the interview.