Joining fashion and social responsibility, stylist Fabiana Milazzo will launch next Tuesday (1), her new collection, Frutos da Terra. However, in addition to the pieces, during the virtual parade presented through YouTube and Instagram of the maarca, the stylist from Minas Gerais invites the public to a project to fight hunger. The Frutos da Terra campaign aims to alleviate hunger in the pandemic by donating basic food baskets in partnership with institutions. In conversation with Casual, Milazzo comments on the project and the collection.
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Present in SPFW editions, for the first time, Milazzo’s parade will be open to the public. With the presentation of the model Fernanda Motta, and a show by Luiza Possi, the parade aims to collect donations of basic food baskets for families in São Paulo and Uberlândia. “It is time to understand the importance of looking at the next, we are all connected and we need each other,” he says. Donations can now be made through a QR code on the brand’s website (www.fabianamilazzo.com), and also during the collection’s transmission.
The project is one more among others already developed by Milazzo. Among the initiatives are Women of Income, which professionally trains and inserts women in situations of social vulnerability in the fashion market, and Renovarte, a project that avoids excessive waste disposal with the reuse of fabrics. Check out the interview.
How did the idea for the Frutos da Terra project come about?
Creating a collection that talks about food and our relationship with it made me think about hunger. With the pandemic, which means that even more people do not have food on the table, sadness brought me several thoughts, all with a single subject in common: How to help, in fact, everyone who is in need? Then, the Frutos da Terra project sprouted, took shape with clothes and purpose with the initiative to generate engagement for a noble cause.
How will donations be made?
The collections will take place on the day of the online parade, during the live live, people will be able to donate money via QR code and PIX. From the collections, I will convert 100% of the value into basic food and personal hygiene baskets for institutions in São Paulo and Minas Gerais. In São Paulo and the region, Food for those in need, Friends of Good, Horizontal Love Foundation, Invisible Backstage, Spiritist Christian Fraternity will be destined to the institutions. The institutions in Uberlândia will be: O Amor é Mais (Sal da Terra Church), Housing Action, Casas do Menor and the Caminho da Vida Spiritist Center. Besides these, they will be destined to the organizations Salve a Graxa, from Belo Horizonte, and Love Together, in the northeast.
How was the selection of the benefited institutions made?
I decided to honor the institutions in my city, Uberlândia and São Paulo, where I also have my flagship store. I looked for institutions that are focused on the same purpose, but I would like to be able to expand donations to others.
Which pieces will be the highlights of the collection?
The pieces follow the mood “Easy clothes” that can be used both during the day and at night. They are fluid, long and short dresses, fluttering with comfortable patterns, in addition to shorts, blouses, shorts and pants with wider patterns. There is also a tailoring line comfy, which was deconstructed, for example, a tuxedo shirt typical of men’s clothing, was transformed into overalls, dresses and tops. Other pieces that gained evidence were chemises dresses with cutouts at the waist and back, which leave the skin exposed. All fabrics are made of natural fibers.
Another differential of the collection is the sustainable fabrics such as Zat, which carries the Eco Cycle and Less Water seals, and the Eco White with recycled threads and water savings in the washing processes worked in the Frutos da Terra print, in addition to the fabric created from of the collection, using the technique of upcycling our hand made from the Renovarte project.
How was the process of developing the online fashion show? How does this differ from a face-to-face event?
This will be the first fashion show in Brazil since the beginning of the pandemic, considering all the processes of backstage, direction of an official fashion show as in SPFW. Only it will be virtual, people will watch a live. From the beginning, the purpose of this project is to join forces to help those who need it most, so for the first time I decided to hold a fashion show open to the public, uniting fashion, bringing entertainment and showing the public a very important role in fashion, which is the power of move and bring people together for a purpose.
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