The Government of Australia will withdraw all of its advertising campaigns from Facebook, as the social network continues to prevent users from view or share news.
According to the Australian television network ABC News, Health Minister Greg Hunt was the first to announce this Sunday that his guardianship will not use Facebook for advertising campaigns, at a time when it has done so mainly because of vaccination against covid-19.
This Monday, the government official explained that all funds destined for advertisements on this social network would be used in any way, remembering that there are many other channels to do so, such as television, radio and newspapers.
“Some may be temporarily relocated,” explained Hunt, adding that his department will continue to publish on Facebook, but that it just won’t sponsor these posts anymore.
Meanwhile, Finance Minister Simon Birmingham said that this ban will be lifted extended to the entire Government. “My expectation is that we will all step back when it comes to advertising, while carrying out this kind of terrible activity of taking down websites inappropriately, seeking to exercise power or influence over our democratic systems,” he said. Radio National.
“We are not going to tolerate this, we are going to stick to the legislation and look at all the advertising spots,” said Birmingham, adding that Treasury Secretary Josh Frydenberg continues to talk to the Facebook founder.
According to ABC News, between 2019 and 2020, the Australian Government spent $ 42 million on digital advertising. According to the Australian Competition and Consumer Commission (ACCC), about a quarter of that expenditure is spent on Facebook, which means that this change can cost several million to empresa from Mark Zuckerberg.
This decision by the Executive comes after the social network blocked, last week, the access of Australian users to viewing and sharing news, both national and international.
Facebook decided to adopt this uncompromising stance due to the new law proposal that makes the social network, Google and other platforms responsible for paying journalistic content to the companies that produce them.
Conversely, the Google chose to close deals with the media, as is the case with the recent agreement with the News Corp, by Rupert Murdoch, who holds titles such as Wall Street Journal (United States to Sky News it’s the The Times (UK).
Filipa Mesquita, ZAP //