Automotive industry bets high on the subscription car market – Prime Time Zone

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CAOA’s executive commercial director, Jack Nunes, explains how the urban mobility solution came about and the next steps of the program

Press Release / Caoa CheryThe Caoaé subscription vehicle rental program is dedicated to individuals and has 12 and 24 month plans

The Covid-19 pandemic had a major impact on the automotive industry, which sought very interesting solutions for the resumption of growth in the sector. One of the main alternatives found by the car manufacturers was the rental of cars. subscription cars. Caoa’s executive commercial director, Jack Nunes, explains how the smart urban mobility solution came about and the next steps of the program. “We started the exclusive subscription car program for employees of the Caoa group in mid-October 2019. After three months, we started in the fleet outsourcing sector, which was very important for us to consolidate our product and service. . In January of this year, we launched the Caoa Semper program through our portal, where the customer can have access to an exclusive area for car rental ”, says Nunes.

The rental program for vehicles Caoa’s subscription service is dedicated to individuals and has 12 and 24 month plans. For the commercial executive director, the main direction of the proposal with conventional rental companies is the group’s experience of over 40 years with customer service and excellence in the automotive sector. “All customer access is done through our portal, and you can even finalize the lease through the portal. In each process, a consultant always contacts the customer to answer questions, it is a part of humanizing the process that we understand to be very important ”, he said, commenting on the plans for the coming months, which involve new rental options at all dealerships that have after-sales service. “We offer the lease to the customer who leaves the vehicle for repair, with a choice of daily biweekly and monthly rentals and prices depending on the period.”

* With information from the reporter Alex Ruffo