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Burnout has become a business. Companies make millions from it – ZAP

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The pandemic has exacerbated the effects of burnout on several workers. Several companies take the opportunity to help businesses deal with the stress of their employees.

A Burnout syndrome it can arise as a response to exposure to chronic work stress, before which the person feels he has no adaptive strategies to deal with. With the covid-19 pandemic, its prevalence has escalated and, in a report recently published by the Center for Disease Control and Prevention, 40% of American adults were struggling with mental health problems or substance abuse. This is no exception – on the contrary – has become a global phenomenon.

A poll conducted in July by the online job platform Monster found that 69% of respondents were fighting burnout, a dramatic 20% increase compared to two months earlier, points out OZY.

Now, an increasing number of startups are making their business the battle against burnout. A Hooky Wellness, created in 2019, creates tools to help work teams identify signs of burnout precociously and take steps to mitigate them. Google, for example, is one of your customers.

A Coa, another startup launched in 2019, says it is the first gym for mental health. The company offers individual therapy classes and sessions for its members. Since the beginning of the pandemic, demand has increased by 900%, with a waiting list of 5,000 people. In October, the startup announced a first round of investment worth 3 million dollars.

“We are not trying to be a psychology business pop or one of coaching where we tell you what to do, ”says co-founder Emily Anhalt. “We help people understand why we stand in our way and how to build better tools.”

Mara Yerkes, a researcher at the University of Utrecht, says that “it is evident” that the number of people with stress continues to increase as the pandemic continues. The line between work and social life is blurred and the pressure of deadlines is driving people to Burnout Syndrome.

Not everyone is convinced with the approach of companies such as Hooky Wellness and Coa. Colin Clark, who works in the loan industry in Houston, Texas, tried one of these programs, but was disappointed.

“An important indicator was that the webinar he referred consistently to his own experience instead of citing external sources, ”explained the businessman.

Daniel Costa Daniel Costa, ZAP //

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Burnout has become a business.  Companies make millions from it - ZAP