China in Box founder Robinson Shiba reappears more than two years after accident – Prime Time Zone


Businessman, who had an accident in February 2019, is sharing daily videos about his movement and speech recovery process

Playback / Instagram / Robinson ShibaThe first China in Box franchise store opened in 1992 in São Paulo

The entrepreneur Robinson Shiba, founder of China in Box e Gendai, reappeared publicly on Sunday, the 16th, for the first time after a motorcycle accident in February 2019. On his social networks, the former participant of the reality show SharkTank BR announced: “I’m back”. The publication already has more than 92 thousand likes on Instagram. The photo shows Shiba still in a wheelchair. The businessman is sharing daily videos about his movement and speech recovery process. At the time of the accident, the Shark Tank Brasil informed, during an event, that the then juror had been injured and was hospitalized in a “serious condition”.

In 1988, Shiba traveled to USA to study English during your dentistry course. The trip, which was supposed to take two months, ended up taking a year. During that time, the student ended up working in Chinese restaurants, pizzerias and making deliveries. There, he was enchanted by the square packaging that packed Chinese dishes. In 1992, the first China in Box franchise store was opened in the Moema neighborhood of São Paulo. In the same year, in partnership with friend Carlos Sadaki, he launched a store of Japanese products at Shopping Morumbi, in Praça do Mercado, Gendai. The main differential of the grocery store was a Sushi Bar, which gave rise to a “fast casual” restaurant model.