Sunday, May 9, 2021

Concern with preservation actions mobilize more and more companies in Brazil – Prime Time Zone

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In March of this year, the Amazon reached the highest rate of deforestation, with 367 square kilometers of forest destroyed

Brazil AgencyOn the other hand, there are companies that are concerned with sustainable causes and the preservation of the environment

Since the crisis of Covid-19 emerged, experts warn that this should not be the last pandemic that we will live. On the contrary: everything indicates that they will be more frequent in the coming years. The explanation lies in the degradation of the environment and climate change. With that in mind, some countries have included nature conservation as a post-pandemic priority. On the other hand, at least 22 countries have proposed or enacted actions that weaken environmental protection. This list includes Brazil, which closed 2020 with the highest number of fires since 2010.

In March of this year, the Amazon reached the highest rate of deforestation, with 367 square kilometers of forest destroyed. In addition, Brazilians generate more than 325 thousand tons of plastic waste that end up in the ocean. And the numbers just increase. During the pandemic, plastic consumption exploded as the number of delivery orders increased. Along with meals, cutlery, glasses, mixers and sachets made of the product also arrive. For this reason, the NGO Oceana created a campaign in December last year called # DeLivreDePlástico. The action calls for food delivery applications to commit to reducing the amount of disposable plastic shipped. That’s what explains the organization’s manager, Lara Iwanicki. “Some applications saw an increase of more than 100% in deliveries and, consequently, an increase in disposable plastic. The campaign asks applications to take on this responsibility and offer free plastic options by 2025. ”

On the other hand, there are companies that are concerned with sustainable causes and the preservation of the environment. One of them is a digital bank, which opened on Arbor Day, September 21, 2019. Located in Rondônia, the company finances an area of ​​legal reserve in the Amazon in the state that has 700 hectares of forest. For every account opened at the bank, a tree is preserved. The marketing supervisor at the startup, Laurenice Souza, explains the relationship that exists between money and the environment. “In the same way that we apply this awareness for environmental preservation, we also have this consequence in relation to our finances. Money is also a resource and it needs to be used well. ” That is why government, people and companies must unite in preserving what they have in common: the planet.

* With information from reporter Nicole Fusco

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