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Head of Leather Export: Launching an electronic catalog to promote Egyptian products abroad

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Two-way meetings with Saudi buyers, coinciding with the decline in Turkish imports

$ 390 billion worth of global footwear trade

The Leather, Footwear and Leather Products Export Council is preparing to launch an electronic catalog to promote the local product, and the Council seeks to open new export markets and hold bilateral meetings with buyers from Saudi Arabia soon.

Eng. Mahmoud Sarj, Chairman of the Council, said that the electronic catalog will be specific to shoes and leather products for council members. To display companies’ products; A desire to market the Egyptian product and open new horizons for export.

He explained that the council is in the stage of preparing the catalog, and it will be announced as soon as possible, in cooperation with a company.

The Council held an online meeting with the Egyptian Commercial Attaché in Saudi Arabia.

It is also preparing to hold bilateral meetings with Saudi buyers and major merchants there, in the coming days, via the Internet; To take advantage of the opportunity for Egyptian exports in the Saudi market, coinciding with the decline in the Kingdom’s import from Turkey.

Sarj stressed the importance of developing a comprehensive plan for the advancement of the industry, with the participation of manufacturers, officials and citizens, and the concerted efforts of all efforts at all levels.

He revealed that the global trade value of shoes and leather products amounted to about $ 390 billion. In addition, the USA market alone imports more than 30 billion dollars annually.

On the other hand, the industry still needs an in-depth look at its problems and seeking to solve them. To take advantage of the strength of this domestic and international market.

He continued: “Attention must be drawn to how this industry is developed, and the mechanisms for developing the industry. If the footwear and leather products sector develops its product and focuses on producing a competing product first, and setting up a plan for external marketing, it alone will be able to achieve half of Egypt’s exports, which are estimated at $ 25 billion.

Sarj demanded that the import of shoes and leather products be banned for a specified period. To support the local industry and make it renaissance.

Imports of leather and footwear sector products decreased by 20% to record $ 162 million compared to $ 202 million during 2019, according to reports from the Export and Import Control Authority … However, the volume of domestic demand declined by a greater rate recently in light of the consequences of “Corona”.

The head of the Leather, Footwear and Leather Products Export Council said that the manufacture of shoes and leather products faces many challenges. At the same time, there are promising and wasted opportunities that are not being utilized .. Therefore, the efforts of all parties to the system must be united and a joint plan must be developed.

He pointed out that the media is one of the main arms that are responsible for putting forward new proposals for the advancement of this industry and addressing it in a different way. To help manufacturers take advantage of available opportunities and develop products to become competitive locally and globally.

He explained that the process of developing and promoting the industry will not take place overnight, but it needs a clear plan, and the terms of which are known to all.

And every entity must play its role in this process, whether factories, government and manufacturing circles, to reach the consumer, who must have sufficient awareness of the need to support the local product in front of the importer.

Sarj added that the development plan must be comprehensive in cooperation with the Ministry of Education and make use of technical education, and it is possible to establish schools specialized in this industry.

Meetings should also be held between the manufacturers, the export council and the government; To offer all visions for marketing and promoting the Egyptian product locally and internationally.

Once an agreement was reached on a plan to develop the product and take advantage of the strength of the local market so that the local becomes strong in the face of the importer, this will push towards injecting new investments in the sector and raising production capacities.

He added, “We still have promising opportunities in this sector, but they will only be achieved through improving all industry inputs and providing a competitive product.”

Despite the tendency to benefit from the African market, we still did not reach the desired goal, ”stressing that if the product was developed, provided at a competitive price, and a plan was put in place to promote, this would be reflected in the export figures, and Egypt would seize a good share of the African market.

The Chairman of the Leather, Footwear and Leather Products Export Council stressed the importance of using the current time, Egypt’s strategic location and the advantages provided by international trade agreements, to achieve growth in the sector’s exports. Also, centers for training technical workers should be found to come up with a competitive product.

Sarj referred to the importance of establishing large entities to attract international brands to import from Egypt during the coming period, or by establishing industrial groupings capable of serving and assisting factories to attract international brands of shoes and provide their needs.

He pointed out that the construction work for the 100 factories that President Abdel Fattah Al-Sisi ordered in the city of Al-Roubiki is about to be completed, and it is considered a model for establishing an integrated city during the coming period.

Rubiki Leather City produces huge quantities of natural leather and is able to meet all the requirements of the local market for production requirements of natural leather.

Nevin Jameh, Minister of Trade and Industry, held a meeting last September with a number of leather and leather products producers and exporters, where the meeting reviewed ways to upgrade the leather industry in Egypt, raise the added value of the Egyptian product and provide the local market’s needs of leather products.

Jameh pointed to the importance of maximizing the benefit from the Egyptian production of raw leather and not exporting it in its initial form, especially in light of the ministry’s tendency towards increasing the added value of the final product and exporting finished products, in implementation of the directives of the political leadership related to bridging the import gap and increasing reliance on the national industry.

The minister emphasized the government’s support for this important sector and its willingness to bring global expertise to develop it through the use of international experts to transfer advanced international technologies to the national industry, especially with regard to modern designs for final products.

The article is the chief of leather exports: The launch of an electronic catalog to promote Egyptian products abroad, which was written in the Al-Borsa newspaper.

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Head of Leather Export: Launching an electronic catalog to promote Egyptian products abroad