Ready-to-wear stores are relying on sales to sell winter stocks


The Ready-to-Wear Division of the Cairo Chamber of Commerce asked merchants working in the sector to offer discounts on ready-made clothes during the current winter season. To sell their products; Given that they were affected by the decline in purchasing power and sales during the last period.

Gamal Manna, deputy head of the ready-to-wear division at the Cairo Chamber of Commerce, said that the division called on all its affiliates to offer discounts starting from mid-January 2021 for a month, before the Ministry of Supply and Internal Trade announced the official date of the sale last week in order to move sales and get rid of the winter season stock .

He pointed out that the sales decreased by 80%, and the stores hoped to increase sales and discharge the winter season models over the current and next months.

He explained that the events witnessed in the winter season, such as the Christmas celebrations and Christmas, were not at the desired level this year in terms of sales movement. Due to the suspension of holding parties; For fear of the spread of the Corona virus.

He added that there are a number of stores on which rent and other obligations have been accumulated such as workers’ wages, electricity, etc. Manna said that shop owners suffer unequal competition with the street vendors who are not obligated to pay taxes or insurance.

The Ministry of Supply and Internal Trade issued a decision to start the first liquidation period, “the winter sale” for the year 2021, as of February 7, for a period of one month.

Abdel Fattah Bahgat, a member of the ready-to-wear division of the Cairo Chamber of Commerce and Chairman of the Board of Directors of the “Voiki ready-made garments” company, said that the division’s tendency to start early discounts in order to bring about popularity in the market contributed to an increase in sales by between 10 and 20% during the past few days.

The division member estimated his monthly sales between 20 and 30 thousand pounds, and it is targeted to increase them to reach 90 thousand pounds, during the winter sale period.

The article Ready-to-wear stores are relying on sales to sell their winter stock. It was written in Al-Borsa newspaper.