The return of schools revives clothing sales by the end of the summer… and the “winter” season is very hot

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The prices of clothes in the local market are witnessing an increase in various rates, the highest of which reaches 20%, with the launch of new products for the winter season, driven by the inflation of production costs due to the jumps in international shipping prices and the high prices of raw materials globally.

Clothing stores began displaying the new winter season models, while the demand for the summer season models increased at the end of it, with the support of discounts that seek to benefit from the growth of purchasing power with the return of the school and university season.

Gamal Suleiman, Vice President of the Ready-made Garments Division at the Cairo Chamber of Commerce and Chairman of the Board of Directors of “Miss Venus” company for ready-made clothes, said that all new models during the current winter season have increased their prices by about 20%.

He explained that the continued jumps in international shipping prices is one of the reasons for the increase in clothing prices, as they rose to range between 15-15,000 dollars per container, compared to 2000 dollars before the Corona pandemic.

He added: “It has been damaged a lot since the outbreak of the Corona crisis.”

Miss Venus produces about 50,000 pieces of women’s ready-to-wear during the winter season only, and directs its entire production capacity to the local market, through 21 branches.

The company seeks to direct about 30% of production for export in the coming years.

Abdel-Fattah Bahgat, a member of the Board of Directors of the Ready-made Garments Division at the Cairo Chamber of Commerce, and Chairman of the Board of Directors of the “Voiki Ready-made Garments” company, said that the company has recently turned to marketing through modern methods using social media sites, such as “Facebook, Amazon, and Jumia”, and the sales of “Online” accounts for 30% of annual sales, about 23 million pounds.

He explained that the demand for winter clothes is still low due to the mild temperature during the current period; Demand is expected to grow by the end of October.

He added: “The company started producing winter clothes in mid-June, and it was distributed to wholesalers in mid-September, and it will reach stores in mid-October.”

He pointed out that the price of a sweatshirt ranges between 299-375 pounds per piece, pants between 219-299 pounds, and a jacket 580-650 pounds.

Gamal Manna, Vice President of the Ready-made Garments Division at the Cairo Chamber of Commerce, said that parents’ readiness for the back-to-school season during the new school year contributed to the recovery of the sector’s sales.

He pointed out that the companies producing ready-made garments increased their production capacity this season by approximately 70% compared to the previous winter season, which was significantly affected by the outbreak of the Corona virus.

He expected that the markets would return to achieve the same sales that they used to record before the Corona crisis in the next two years, especially with the realization of expectations for the growth of contracts for companies that began displaying the products of the new season this October with ready-made clothing exhibitions.

The article, the return of schools, revives clothing sales by the end of the summer, and the “winter” season is very hot, it was written in Al Borsa newspaper.