Italy has a new way to revolutionize tourism


Kristoffer Trolle / Flickr

Tourists in Italy

Italy is one of the most sought after countries in Europe by tourists. However, the excess of visitors in some cities for making the experience less pleasant, so an idea came up that could revolutionize tourism in the country.

Before the covid-19 pandemic, Florence was battling over-tourism. THE Uffizi Gallery – one of the most well-known museums in the world – was one of the places that received the most visitors.

In the busiest months, the museum received up to 12,000 visitors a day. Most of the time tourists go to the historic site to be able to see great works of art, as is the case of Holy Family of Michelangelo.

However, getting into the museum is not an easy task. Every day you can find great ranks waiting and the cultural experience that visitors so much desire can become a real torment.

In addition to the endless lines, the museum management told the CNN that many visitors had some less appropriate behaviors inside the place and as such had to institute a good behavior campaign.

However, the pandemic has made these problems non-priority issues. Still, with the hope of a recovery in tourism as early as next summer, the director of the Uffizi Gallery he is already developing a plan to make sure things are not going to be the same as in the past.

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Interior of the Uffizi Gallery, Italy

With the need to disperse tourists from the region, and especially from the famous museum, the project arose Uffizi Diffusi. This is a reconstruction of the concept of “dispersed hotel”, in which individual “rooms” are located in different houses in a village.

In this project, Uffizi’s works of art will be exhibited in the Tuscan region, transforming the area into a large “dispersed” museum. For now, cities and towns are still naming buildings that could become exhibition spaces.

The director of Uffizi, Eike Schmidt, I told CNN that the idea came about during the confinement of 2020, so he spent most of his time working in potential locations and analyzing combinations of works of art.

The goal is “Create a different tourism”, he said, adding that, for the region, it will “base culture on people’s daily lives”.

Schmidt considers that “Art cannot survive only with large galleries. We need multiple exhibition spaces throughout the region – especially in the places where art itself was born ”, he stressed.

It is not the first time that the director has “lent” works of art from the museum to other cities. In 2019, the official sent a painting by Leonardo da Vinci to the artist’s hometown, on the 500th anniversary of his death.

The details of the new project Uffizi Diffusi are still saved, but Schmidt says there should be “At least 60, maybe even 100 exhibition spaces” across Tuscany.

The project Uffizi Diffusi aims to send art back to where it came from, linking people directly to their heritage, CNN.

The first phase of the project should start as early as next summer, but for now the country is still fighting against the daily rise in new cases of covid-19.

Ana Isabel Moura Ana Isabel Moura, ZAP //