Luiza Trajano enters the list of the 100 most influential of Time magazine – Prime Time Zone

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Businesswoman was the only representative of the country in 2021; introductory text was written by Lula

World Economic Forum / DisclosureBusinesswoman Luiza Trajano has been highlighted for social and business actions

Luiza Trajano, chairman of the board of directors of the retail trade network Luiza stores, was chosen by Time magazine among the 100 most influential people in the world in 2021. Highlighted mainly because of his social and business policies, Trajano was mentioned in the “Titans” category, alongside names such as gymnast Simone Biles, Apple CEO Tim Cook, and screenwriter Shonda Rhimes and football player Tom Brady. In other categories, personalities appear like Joe Biden, Kamala Harris, Xi Jinping, Donald Trump, Elon Musk, Kate Winslet, Omar Sy, and Billie Eilish.

No text, written by ex-president Lula, Time highlighted that Trajano built his successful trajectory in the business world after starting with a single store in 1957 and helping small businesses to sell digitally. The magazine also valued the businesswoman’s actions in encouraging vaccination during the Covid-19 pandemic, creating a support network for victims of domestic violence and the exclusive trainee program for black people carried out by Magazine Luiza in 2020. “She took up the challenge of building a giant of commerce and at the same time building a better Brazil”, writes the former president. In 2020, Brazil had two names on the list: President Jair Bolsonaro and YouTuber Felipe Neto. Lula himself has already figured in the list, in 2010 and 2014.