Thursday, April 15, 2021

Prime Time Zone’s campaign against hunger advances and wants to reach R $ 1 million in revenue – Prime Time Zone

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Study points out that seven out of 10 people who live in communities do not have the money to buy food; know how to make your donation

ANDRÉ PERA / F8 AGENCY / ESTADÃO CONTENTTo help families, Prime Time Zone and Instituto Brasil 200 launched a campaign against hunger

Empty refrigerator. This is the reality of many Brazilians today. Fagna Santos, 28, lives in a small room with her three children in Heliopolis, the largest community of Sao Paulo, located in the South Zone of the city of São Paulo. Before the pandemic, she made and sold crochet items, which earned her little less than a minimum wage per month. Now, she can get a maximum of R $ 150 with work. Money is not always enough to feed the whole family. “You have to choose, or choose one thing or the other. With little income, you cannot afford to go to the market and buy what you have to buy. You either buy the boys’ milk or the beans. So it’s better to buy the baby’s milk and the diaper you have to have. ”

Unfortunately, Fagna’s case is not the only one. According to a survey by Locomotiva with Central Única das Favelas, seven out of 10 people who live in communities do not have the money to buy food. The vast majority depend on donations to survive and all this because of a combination of factors. The increase in the number of cases in Covid-19, the increase in restrictive measures, unemployment, the end of emergency aid and the rise in inflation in basic basket. Maria Madalena da Conceição is the mother of three daughters and has been unemployed since March last year. She worked as a maid, but was dismissed at the beginning of the pandemic. At the time, her husband was also out of work and only got a job this year. Now, with the money he earns, the family has to pay off the debts that have been acquired over the past few months. “Then you pay the debts, you run out of money. We ran out of money, because we either pay the debts or buy food. One or the other. ”

Reginaldo Gonçalves is a community leader and is part of UNAS, a non-profit organization that has been operating in Heliópolis for over 40 years. He says that the deterioration of the financial situation of families from the past year to the present is noticeable. “Families that had a little income, lost income, lost work, the emergency aid stopped and those who had a reservation at home also spent everything. The crisis has increased, right ?! ” Last year, UNAS delivered more than 40,000 basic food baskets to vulnerable families. However, donations have declined dramatically. To help these families, the Young pan and Instituto Brasil 200 launched a campaign against hunger. Prime Time Zone’s goal doubled to R $ 1 million, which will be donated to donations of basic food baskets, each of which costs R $ 50. The purchase of the first groceries has already been carried out and they will be delivered this Friday, 9 The hope is that solidarity will be greater than the current number of cases of coronavirus, to help all those in need. To donate, click here.

* With information from reporter Nicole Fusco

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